Link Building Techniques: Directory Submissions, Press Releases and 3 Way Links

Posted on by in SEO & Link Building

This is the final part of my series called "How to Build Backlinks to Your Websites." In the past several weeks, we have discussed:
  • Article Marketing
  • Social Bookmarking & Web 2.0 Sites
  • Guest Blog Posting
  • Profile & Forum Links
Today I want to wrap up the series discussing a few other strategies including directory submissions, press releases and link exchanges. Let's get started.
 
Directory Submissions

Directory submissions are one of the oldest link building techniques on the web. There are thousands of online directories where you can submit your website. Although directory submissions are not as powerful as they used to be, it is still a good technique for diversifying your incoming links. 
 
The best of all directory submission sites is DMOZ, but it is also one of the most difficult to get into. The next best are the Yahoo Directory and Business.com, but both of these are expensive.
 
I personally normally submit to DMOZ and then also submit to a few hundred other sites. I normally outsource this for a few bucks with Article Aware's Manual Directory Submission Service. Depending on the project, I will either get all of the submissions completed at once or sometimes I will use their ongoing service where they submit to a few each week over time.
 
Like I mentioned earlier, directory submissions are not as powerful as they once were, but they are still effective. Don't let other marketers fool you into thinking the method is dead.
 
Press Releases

Press releases are like article marketing in the sense that they are good for backlinks, but can also deliver targeted traffic directly to your site. 
 
For bigger sites, I will sometimes submit to paid press release sites like PRWeb or PRLeap, but more often than not I submit to the free and low cost sites. 
 
Keep in mind that press releases should be newsworthy and not sales pitches. If you follow the proper styling, you can even sometimes get lucky and get publicity from news sources.
 
Link Exchanges

Like directory submissions, the link exchange is one of the oldest link building techniques around. Unfortunately, the traditional link exchange is DEAD. It is a waste of your time to exchange links directly with other sites.
 
However, three way link exchanges are effective. This is where three sites agree to exchange links. Below is how a common three way link exchange might work:
  • Site A links to Site B
  • Site B links to Site C
  • Site C links to Site A
This structure helps insure every site gets an incoming link without losing credit for it in the search engine's algorithm. 
 
Getting three way links is a bit challenging though. Sometimes you can find other webmasters on search engine forums who are looking to do three way link exchanges. 
 
I personally like to use a service called 3 Way Links to accomplish this task. Three way links makes the process of three way link exchanges automatic. I have seen some websites achieve top Google ranking for competitive keywords using this technique.

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